The Simpsons in 4D

The Simpsons in 4D at Broadway at the Beach (South Carolina) brought guests into a fully immersive world, from a themed Kwik-E-Mart to an Aztec Theater, all building up to a 4D film experience starring The Simpsons.

As one of the Lead Designers, I led the creation of custom character art and themed environmental graphics throughout both spaces, including life-size sculpts of Bart, Lisa, Homer, Marge, and Maggie designed as photo-ops for guests.




The Simpsons in 4D

2016-2020

The 15-minute multi-sensory experience used projection mapping, 3D visuals, motion seats, and dynamic special effects to bring the show to life. After the screening, guests explored and shopped in the Kwik-E-Mart; an immersive store featuring iconic products like Buzz Cola, Lard Lad Donuts, and show-inspired Squishee flavors, along with exclusive Simpsons merchandise.
Skills

Art Direction
Illustration
Graphic Design
Package Design
Print Production
Retail Design
Marketing
Social Media
© Paolo Rinaldi. All Rights Reserved.