Brite by Scotch-Brite
AI Recreation
Original 15s Spot 



The brief was simple: recreate an existing 15-second Scotch-Brite TV spot in English and Japanese, entirely with AI. The goal was to give an internal audience a glimpse of what these tools could make possible.

The catch? I had just four days to pull it off.

To make things more interesting, I decided not to use the original video as a reference in my generations to truly test if we could create something similar from scratch.

Here’s how they turned out:

AI Recreated Video

AI Recreated Video (Japanese Edit)



With a suite of AI tools, I generated the imagery, videos, voiceovers, sound effects, and music, then assembled and refined everything in After Effects to match the pacing and feel of the original spot. I also collaborated with a motion designer to create the kinetic typography and a team to help with the Japanese translation.

It was a fast, hands-on experiment that brought multiple AI tools into one production workflow and demonstrated how quickly we could turn an existing creative concept into polished, localized content.



Brite by Scotch-Brite (AI Recreation)

2026

Recreated an existing 15-second Brite by Scotch-Brite spot in two languages using AI to deliver client-ready concepts in just four days.

Tools:
1. Nano Banana Pro: Gemini - Image Generation
2. Google Veo 3.1 - Video Generation
3. ElevenLabs - Voiceovers
4. ElevenLabs - Sound Effects
5. Suno - Music
6. After Effects + Photoshop - Editing/Motion Graphics

Skills

Art Direction
Generated Images
Generated Videos
Editing/Compositing
Motion Graphics
© Paolo Rinaldi. All Rights Reserved.