Brite by Scotch-Brite AI RecreationOriginal 15s Spot
The brief was simple: recreate an existing 15-second Scotch-Brite TV spot in English and Japanese, entirely with AI. The goal was to give an internal audience a glimpse of what these tools could make possible.
The catch? I had just four days to pull it off.
To make things more interesting, I decided not to use the original video as a reference in my generations to truly test if we could create something similar from scratch.
Here’s how they turned out:
AI Recreated Video
AI Recreated Video (Japanese Edit)
With a suite of AI tools, I generated the imagery, videos, voiceovers, sound effects, and music, then assembled and refined everything in After Effects to match the pacing and feel of the original spot. I also collaborated with a motion designer to create the kinetic typography and a team to help with the Japanese translation.
It was a fast, hands-on experiment that brought multiple AI tools into one production workflow and demonstrated how quickly we could turn an existing creative concept into polished, localized content.
Brite by Scotch-Brite (AI Recreation)
2026
Recreated an existing 15-second Brite by Scotch-Brite spot in two languages using AI to deliver client-ready concepts in just four days.