NetApp
Set Your Data Free  |  3D Billboard on the Las Vegas Strip

NetApp secured space on a 3D corner billboard right on the Las Vegas Strip. A high traffic location with even higher visibility.

I developed the creative concept, established the art direction, and created mockups to visualize the experience. Once approved, I collaborated with a 3D artist to make it happen.







NetApp  |  AWS Partnership Video

For this partnership video between NetApp and AWS, I developed the overall art direction using NetApp’s brand guidelines as a foundation. I then created storyboards to define the pacing, structure, and content before bringing the final animations to life with music and voiceover. To broaden the video’s reach, I created multiple versions, each spotlighting a different customer testimonial.





Digital Banners

I directed the overall look for a suite of static and animated digital banners, creating a cohesive visual approach that could adapt seamlessly across a wide range of sizes and formats.








NetApp

2025-2026

NetApp is an intelligent data infrastructure company based in San Jose, CA. I served as Art Director for the account, partnering with a cross-functional team to develop creative assets across multiple channels including print, digital, OOH, HTML5, videos, motion graphics, commercials, social content, pin designs, and trade show booth environments.


Skills

Art Direction
Web Banners
HTML5
OOH
Print Design
Logo Design
Videos
Motion Graphics
© Paolo Rinaldi. All Rights Reserved.