Central Garden & Pet
Kaytee Nut & Fruit Blend  |  Award Winning Amazon PDP

Kaytee’s Amazon product pages were text-heavy, difficult to navigate, and lacked a clear visual language. Working alongside a senior designer and copywriter, I helped reimagine the PDP experience with clearer messaging and more engaging visuals. The result was a cohesive presence that reinforced the brand, helped products stand out, and made key information easier for shoppers to understand.





WINNER
 |   Amazon Best-In-Class PDP Award 2025

Chosen by a panel of industry experts from a competitive group of PDP finalists, our work stood out for its content, SEO, mobile experience, shopper focus, social integration, and impact on growth.

The recognition was a great validation of our efforts to make product pages more useful, engaging, and effective for shoppers.






Zilla  |  Year of the Turtle Social Takeover




To spotlight its turtle-care products, reptile and amphibian brand Zilla declared 2025 the Year of the Turtle. Our brief was to transform the brand’s social channels into a turtle-first content ecosystem. We developed a cohesive creative direction and a steady stream of engaging, platform-native content (posts, stories, and reels) designed to educate, entertain, and keep turtles at the center of the conversation.




Central Garden & Pet

2022-2025

Designed carousel images, Amazon A+ content, Amazon Brand Store assets, product videos, social posts, homepage banners, and care sheets for Central Garden & Pet’s portfolio of pet products.


Skills

Graphic Design
Illustration
Motion Graphics
Video Editing
© Paolo Rinaldi. All Rights Reserved.