Sponge-O-Matic
Concept Microsite

To celebrate the release of a new SpongeBob SquarePants movie, I pitched a playful idea: what if fans could create their own Bikini Bottom character using Scotch-Brite sponges?





Sponge-O-Matic (Concept Microsite)

2025

Ahead of a new SpongeBob SquarePants movie, I used Claude to help code a character-creator microsite that lets users build their own Bikini Bottom characters using Scotch-Brite sponges.

Step 1: Choose your Scotch-Brite Scrub Sponge.

Step 2: Add features (eyes, nose, mouth, etc.).

Step 3: Add a background (kitchen or washroom).

Step 4: Hit SPONGIFY and watch as your 2D character becomes 3D!

Step 5: Download the image and share.

Skills

Art Direction
HTML
CSS
Javascript
© Paolo Rinaldi. All Rights Reserved.