NetApp
Central Garden & Pet
Scotch-Brite
The Simpsons in 4D
Camp Sparkle
L’Oréal
Sponge-O-Matic
TVO
My Deer Friend
About Me
It starts with Scotch (Concept Campaign)
Concept campaign for Scotch tape celebrating their 100 year legacy of creating lasting memories. Life’s milestones like Christmas mornings, birthdays, and baby showers are remembered through the joy of giving, unwrapping, and celebrating together.
Aligned with Scotch’s centennial, the concept highlighted how Scotch’s gift-wrapping role reinforces the legacy of shared memories. Scotch could draw from real home videos to show the candid, nostalgic moments at the heart of these occasions. By reimagining the phrase “caught on tape,” the campaign revealed how, before the memories are made and the gifts are unwrapped, it starts with Scotch.
Concept campaign for Scotch tape celebrating their 100 year legacy of creating lasting memories. Life’s milestones like Christmas mornings, birthdays, and baby showers are remembered through the joy of giving, unwrapping, and celebrating together.
Aligned with Scotch’s centennial, the concept highlighted how Scotch’s gift-wrapping role reinforces the legacy of shared memories. Scotch could draw from real home videos to show the candid, nostalgic moments at the heart of these occasions. By reimagining the phrase “caught on tape,” the campaign revealed how, before the memories are made and the gifts are unwrapped, it starts with Scotch.
Skills
Art Direction
Graphic Design
AI Generated Images
AI Generated Video
Motion Graphics
Editing/Compositing
OOH