Redken Shades EQ
AI Pre-production



I was tasked with creating a series of AI-generated images and a short-form video for Redken Shades EQ.

The brief called for strict consistency throughout. The same models, hairdresser, and salon all had to remain visually consistent across different scenes and angles. The campaign also required three distinct models, each representing a different hair type: wavy, curly, and straight.

And it all had to be done in one day.

To solve for consistency, I generated character sheets for each model and a location sheet for the salon, giving me a visual reference to maintain accuracy across every generated scene and angle.


For the video, the goal was to clearly and quickly demonstrate the product's benefit across all three hair types in a short-form format.




Redken Shades EQ (AI Pre-production)

2026

Tools:
1. Nano Banana Pro: Gemini - Image Generation
2. Google Veo 3.1 - Video Generation
3. ElevenLabs - Voiceovers
4. Suno - Music
5. After Effects + Photoshop - Editing/Motion Graphics

Skills

Art Direction
Generated Images
Generated Videos
Editing/Compositing
Motion Graphics
© Paolo Rinaldi. All Rights Reserved.